Born in the colourful and vibrant Shekhawati region of Rajasthan, Anupama has grown up with its cultural influences all around her. After completing her schooling from Sophia School, Ajmer, she went on to graduate from the elite National Institute of Design, Ahmedabad in 1995. She completed her graduating project and thesis with Tarun Tahiliani, one of India’s leading designers, and continued working for him right up to 1999. She was part of the founding team when Tarun shifted his design studio and residence to New Delhi, handling his bespoke work.
After shifting to Jaipur, Anupama went back to her first love: textiles. Associated with leading craftsmen in Jaipur since 1999, she has worked with block printing and printing with vegetable dyes including indigo and dabu; Carpet weaving - doing panja dhurries as well as fine wool carpets; local embroidery techniques such as Dori embroidery, Gota patti and Danka embroidery. In 2005, she setup Atelier Anupama, her own design studio, as a unit of Indian Textile Crafts. Her repertoire includes classic bespoke bridal wear, uniforms, embroidered throw pillows, curtains and wall art. She has developed special textiles for some of the premium Luxury Hotels in Jaipur, Chennai, Hyderabad and Bangalore and textile identity for luxury tents with Kaafila. Anupama’s collection of home linen has been available exclusively at Tijori, the Oberoi Hotels chain of stores since 2000.
Anupama has specialised in bespoke bridal wear, having pioneered her signature rose-bud embroidery nearly 20 years ago. She personally hand makes the buds to ensure finish and quality. She creates heirloom pieces that one would treasure and keep for the next generation. Her fit and finish is second to none. Like true bespoke bridal wear, the clothes that she makes are as special and unique as the bride herself. A page for the same will be available soon!
In 2010, Anupama began extensively working in the field of reviving the unique tie-dyeing technique of Rajasthan: leheriya. She works with Islammuddin Neelgar, son of the legendary leheriya artisan, the Late Ikramuddin ji Neelgar. She is personally involved in the mixing of colours, tying sequences and techniques, recreating designs. It takes anything between 5 -10 days to make one fabric length; no two of which are alike! Her work with leheriya has been featured in Walking hand in hand – Craft Design Society, February 2016, Lakme Fashion Week, March 2016 and at the International Folk Art Alliance, Santa Fe in July 2017. So if you own an Anupama Bose leheriya, rest assured that you have the only piece: a piece that can neither be copied nor duplicated. Truly a collector’s item to be treasured!
Over the last 4 years Anupama has been steadily adding more pret lines to her vast repertoire of work using the finest of craft techniques. Today, her work is well known all over the world! Given the need of affordable elegant clothing for working women, this online platform is an effort to provide a suitable variety for the same. Being a trained Textile designer, she draws and develops her own designs, be it for print or embroidery. She believes that good design results in being the medium between maker and consumer, making sure that both are content. The collections shown are an extension and ready to wear version of her fine bespoke line of rose-bud embroidery, leheriya and other textile techniques. Each collection is created to be timeless whether it is ready to wear, sarees or exquisite accessories.
All the textiles are hand made in some way whether it is hand block printing, Embroidery, pleating or leheriya, and all techniques used are on hand made fabrics sourced in India.
This platform is Anupama’s endeavour to be part of India’s rich textile heritage.